How De Beers Convinced People to Buy and Covet Worthless Diamonds

Executive Summary The story of how De Beers created a new market for its diamonds is one of the great stories of mind control. We cover how De Beers performed this mind control trick. Introduction De Beers created the engagement ring business (that is for non-elites) out of thin air. How they did it is…

How Education Often Leads to the Dunning Kruger Effect

Executive Summary One of the most significant issues is people from prestigious universities making inaccurate claims. This is part of the Dunning Kruger effect, which is very common to people with degrees from prestigious universities. Introduction Dunning Kruger is a massive problem in general, but it is particularly problematic with the people with educations from…

Patriotism as the Status Symbol of Last Resort

Executive Summary How Humans Desired and Communicate their Status The Importance of Lying About Merit How Humans Manage Their Status Introduction Being low status is stressful. Decades of research by Dr. Robert Sapolsky has demonstrated this conclusively. Dr. Sapolsky learned this by darting and taking blood samples from Baboons and his findings are there is…