Executive Summary
- This is the Brightwork Research & Analysis software rating series.
- We rate both the software and estimate the risk of implementing each application.
MUFI Rating & Risk for NetSuite CRM
MUFI: Maintainability, Usability, Functionality, Implement ability
Vendor: NetSuite CRM (Select For Vendor Profile)
Introduction
This application is a perfect example of product growth by a vendor that is not mainly focused on product quality or customer value.
Application Detail
NetSuite CRM is a lagging application that requires a substantial amount of custom programming to work correctly. It also has numerous integration problems, downtime, and issues, and has is below average in buyer satisfaction levels in the CRM software category.
NetSuite sells explicitly its integrated connection from NetSuite CRM to NetSuite OneWorld but then does not integrate the two applications well. NetSuite CRM has developed functionality that is broken and can negatively impact a company’s operations. NetSuite CRM is not only extremely lacking as a product, but NetSuite requires the consulting and support for this problematic CRM product to enable customer success.
CRM is moving rapidly expanding its footprint into marketing, but NetSuite CRM is not good at present, and we estimate that it has a low probability of being good at this in the future. Marketing platform companies are not that expensive, so perhaps NetSuite may acquire one.
The management at NetSuite has a responsibility to introduce software in any category that is usable and enables their customers to work efficiently, and Netsuite CRM is not it. NetSuite CRM is very rarely purchased outside of non-NetSuite OneWorld accounts, for obvious reasons. But NetSuite is not yet a large enough company that it can use its OneWorld product as a wedge to influence other purchases from NetSuite on a sufficient scale. If NetSuite CRM and NetSuite eCommerce are indicators, NetSuite needs to stick to its OneWorld product and try to make that better before growing its footprint.
For companies that have already have NetSuite CRM, they need to look at their software selection approach seriously and who is advising them, because it is impossible that we could see how a company could come out of a serious software selection with NetSuite CRM as the winner.
MUFI Scores
All scores out of a possible 10.
MUFI Scores
- Ma. = Maintainability
- Us. = Usability
- Fu. = Functionality
- Im. = Implementability
| App | Ma. | Us. | Ft. | Im. | Cat. |
|---|---|---|---|---|---|
| Average Score for Big ERP | 5.1 | 4.8 | 5.2 | 5.4 | Big ERP |
| Average Score for CRM | 6.2 | 6.2 | 5.1 | 5.9 | CRM |
| Average Score for Small and Medium ERP | 8.3 | 8 | 6.7 | 8.5 | Small and Medium ERP |
| Average Score for Finance | 8.8 | 8.8 | 8 | 8.8 | Finance |
| Average Score for Demand Planning | 7.6 | 7.2 | 7 | 7.1 | Demand Planning |
| Average Score for Supply Planning | 6.7 | 6.9 | 7 | 6.8 | Supply Planning |
| Average Score for Production Planning | 6.8 | 6.9 | 7 | 6.9 | Production Planning |
| Average Score for BI Heavy | 5.5 | 5.3 | 6.9 | 5.3 | BI Heavy |
| Average Score for PLM | 7 | 7.2 | 6.8 | 7.3 | PLM |
| Average Score for BI Light | 7.7 | 8.7 | 9 | 8.3 | BI Light |
| Arena Solutions Arena PLM | 10 | 10 | 10 | 10 | PLM |
| AspenTech AspenOne | 4 | 8 | 10 | 7 | Production Planning |
| Birst | 8 | 8.5 | 10 | 8 | BI Light |
| ERPNext | 10 | 10 | 7.5 | 10 | Small and Medium ERP |
| Delfoi Planner | 8 | 6 | 6.5 | 7 | Production Planning |
| Demand Works Smoothie SP | 9 | 10 | 7 | 10 | Supply Planning |
| Hamilton Grant RM | 10 | 9 | 8.5 | 9 | PLM |
| IBM Cognos | 2.7 | 3 | 1.5 | 3 | BI Heavy |
| Infor Epiphany | 7 | 8 | 6 | 5 | CRM |
| Infor Lawson | 8 | 7 | 6 | 7 | Big ERP |
| Intuit QuickBooks Enterprise Solutions | 9 | 9 | 5 | 9 | Finance |
| JDA DM | 9 | 7.5 | 8 | 8 | Demand Planning |
| Microsoft Dynamics CRM | 2 | 3 | 2 | 2 | CRM |
| NetSuite CRM | 6 | 4 | 3 | 3 | CRM |
| Netsuite OneWorld | 7 | 7 | 8 | 8 | Big ERP |
| OpenERP | 7 | 8 | 8.5 | 8 | 7 |
| Oracle BI | 4 | 4 | 3 | 6 | BI Heavy |
| Oracle CRM On Demand | 4 | 5 | 3 | 5 | CRM |
| Oracle Demantra | 5 | 3 | 3.5 | 4.5 | Demand Planning |
| Oracle JD Edwards World | 4 | 1 | 3 | 6 | Big ERP |
| Oracle RightNow | 6 | 7 | 4 | 5 | CRM |
| PlanetTogether Galaxy APS | 10 | 10 | 10 | 10 | Production Planning |
| Preactor | 8 | 7 | 3 | 7 | Production Planning |
| QlikTech QlikView | 9 | 9 | 10 | 9 | BI Light |
| Rootstock | 9 | 8 | 9 | 9 | Small and Medium ERP |
| Sage X3 | 8 | 8 | 7 | 8 | Big ERP |
| Salesforce Enterprise | 8 | 8.5 | 9 | 7.5 | CRM |
| SAP APO DP | 3 | 4 | 3 | 2 | Demand Planning |
| SAP APO PP/DS | 2 | 2 | 4 | 3 | Production Planning |
| SAP APO SNP | 3 | 4 | 8 | 4 | Supply Planning |
| SAP BI/BW | 1.5 | 2 | 4 | 2 | BI Heavy |
| SAP Business Objects | 3 | 2.5 | 7 | 3 | BI Heavy |
| SAP CRM | 4 | 3 | 6 | 4 | CRM |
| SAP ECC | 3 | 3 | 6.5 | 3 | Big ERP |
| SAP PLM | 1 | 2.5 | 2 | 3 | PLM |
| SAP SmartOps | 4 | 4 | 7 | 5.5 | Supply Planning |
| SAS BI | 6.5 | 7 | 9 | 6 | BI Heavy |
| SAS Demand Driven Forecasting | 7 | 8 | 9 | 7 | Demand Planning |
| Tableau (BI) | 9 | 10 | 10 | 10 | BI Light |
| Tableau (Forecasting) | 10 | 8 | 5 | 9 | Demand Planning |
| Teradata | 8 | 6.3 | 9.7 | 6 | BI Heavy |
| ToolsGroup SO99 (Forecasting) | 7 | 8 | 9 | 7 | Demand Planning |
| ToolsGroup SO99 (Supply) | 5 | 6 | 10 | 7 | Supply Planning |
Vendor and Application Risk
NetSuite CRM is a low-quality product, which will bring significant implementation challenges. Its functionality is insufficient.
Likelihood of Implementation Success
This accounts for both the application and vendor-specific risk. In our formula, the total implementation risk is application + vendor + buyer risk. The buyer specific risk could increase or decrease this overall likelihood and adjust the values that you see below.
Likelihood of Application Implementation Success and Failure
Search for the application in this table using the search bar in the upper right of the table.
| Application | Prob of Implementation Success | Prob of Implementation Failure |
|---|---|---|
| Actuate | 0.77 | 0.23 |
| SAP Smartops | 0.39 | 0.61 |
| NetSuite CRM | 0.46 | 0.54 |
| Sugar CRM | 0.62 | 0.48 |
| Base CRM | 0.91 | 0.09 |
| SAP CRM | 0.35 | 0.65 |
| Salesforce Enterprise | 0.72 | 0.28 |
| QlikTech QlikView | 0.82 | 0.18 |
| Tableau (BI) | 0.98 | 0.02 |
| SAP Crystal Reports | 0.46 | 0.54 |
| Brist | 0.83 | 0.17 |
| MicroStrategy | 0.7 | 0.3 |
| SAS BI | 0.76 | 0.24 |
| Oracle BI | 0.35 | 0.65 |
| IBM Cognos | 0.23 | 0.77 |
| Infor Epiphany | 0.58 | 0.42 |
| Microsoft Dynamics CRM | 0.26 | 0.74 |
| Oracle RightNow CRM | 0.41 | 0.59 |
| Oracle CRM On Demand | 0.36 | 0.64 |
| Teradata | 0.76 | 0.24 |
| SAP Business Objects | 0.32 | 0.68 |
| SAP BI/BW | 0.25 | 0.75 |
| SAP PLM | 0.29 | 0.71 |
| Hamilton Grant RM | 0.89 | 0.11 |
| Arena Solutions | 0.96 | 0.04 |
| Delfoi Planner | 0.7 | 0.3 |
| Preactor | 0.64 | 0.36 |
| PlanetTogether Galaxy APS | 0.96 | 0.04 |
| AspenTech AspenOne | 0.55 | 0.45 |
| SAP APO PP/DS | 0.27 | 0.73 |
| Demand Works Smoothie SP | 0.93 | 0.07 |
| ToolsGroup SO99 (Supply) | 0.82 | 0.18 |
| Demand Works Smoothie | 0.96 | 0.04 |
| Tableau (Forecasting) | 0.9 | 0.1 |
| SAS Demand Driven Forecasting | 0.82 | 0.18 |
| ToolsGroup SO99 (Forecasting) | 0.86 | 0.14 |
| JDA DM | 0.57 | 0.43 |
| Oracle Demantra | 0.33 | 0.67 |
| SAP APO DP | 0.28 | 0.72 |
| FinancialForce | 0.92 | 0.08 |
| Intacct | 0.98 | 0.02 |
| Intuit QB Enterprise | 0.8 | 0.2 |
| ERPNext | 0.9 | 0.1 |
| OpenERP | 0.78 | 0.22 |
| Rootstock | 0.91 | 0.09 |
| ProcessPro | 0.93 | 0.07 |
| Microsoft Dynamics AX | 0.4 | 0.6 |
| SAP Business One | 0.49 | 0.51 |
| Sage X3 | 0.62 | 0.38 |
| Infor Lawson | 0.58 | 0.42 |
| Epicor ERP | 0.4 | 0.6 |
| Oracle JD Edwards World | 0.31 | 0.69 |
| Oracle JD Edwards EnterpriseOne | 0.36 | 0.64 |
| SAP ERP ECC/R/3 | 0.32 | 0.68 |
| NetSuite OneWorld | 0.65 | 0.35 |
Risk Definition
See this link for more on our categorizations of risk. We also offer a Buyer Specific Risk Estimation as a service for those that want a comprehensive analysis.
Risk Management Approach
Managing the risk of a NetSuite CRM is about lowering expectations. NetSuite CRM is purchased by NetSuite OneWorld buyers primarily. However, there is little in the way of integration between CRM systems and other systems such as ERP systems, so there is little benefit to these NetSuite OneWorld buyers. The approach must be a combination of keeping expectations along with staffing on the heavier side to make up for implement ability and user adoption issues.
Finished With Your Analysis?
To go back to the Software Selection Package page for the CRM software category. Or go to this link to see other analytical products for NetSuite CRM.