Why Brightwork Research is Not an Approved Analyst - And How to Become an Approved

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Executive Summary

SAP has specific rules for who they recommend as analysts for the IT media to speak to.
See why Brightwork Research & Analysis does not meet these criteria.

Introduction

Brightwork Research & Analysis is not on the approved analyst list of SAP. Find out why.

Comment by Ahmed Azmi

“I think SAP is now at the lowest point in their entire history. Lawsuits from all sides, bribes on every continent, the highest project failure rate in the industry, and now pulling the plug on internal development for all in-house products. How people can look at all this and spin it positively is beyond my comprehension but again, I am not an “approved” SAP analyst.”

The Lack of SAP Approval for Our Research

Ahmed’s comment is entirely accurate. Brightwork is not on the approved lists of analysts that media outlets are directed to speak to.

Curiously, and perhaps coincidentally, all of the entities on the approved list are compensated by SAP in some shape or form. In SAP’s view, the most unbiased and best sources of information on SAP are those paid by SAP.

Conclusion

To be an approved analyst by SAP, you need to provide SAP with favorable coverage and never provide any objectivity. These are the same requirements to work for SAP’s marketing or sales divisions or to be an SAP employee generally. Then, SAP will recommend you be interviewed by IT media entities that they control through advertising dollars.