Executive Summary
- This is the Brightwork Research & Analysis software rating series.
- We rate both the software and estimate the risk of implementing each application.
MUFI Rating & Risk for Base CRM
MUFI: Maintainability, Usability, Functionality, Implement ability
Vendor: Base CRM (Select For Vendor Profile)
Introduction
Application Detail
Base CRM is not that widely known. However, we think that will soon change. The base has easily the best usability and best user interface, as well as the best reporting functionality of any CRM application we have covered.
Base CRM allows documents to be dragged and dropped into specific areas of the user interface. This allows quick and short usage of the system, something that is critical to get good user adoption. Notice the links to add contacts, to email and phone numbers – if the phone number is selected, it automatically opens Base CRM’’s calling application.
Base CRM allows the user to call at any point in the use of Base CRM and allows that call to be recorded.
After a call has been made, the user can go back into the prospecting page and select documents that have been previously uploaded to be sent by email.
After a call has been made, the user can go back into the prospecting page and select documents that have been previously uploaded to be sent by email. All data associated with a prospect is kept in one place, and as anyone who has had to look through attachments associated with a contact can attest (even thought a powerful email application like Gmail) this is a significant time saver.
Base CRM has one of the few workflow capable CRM applications on the market. That is even for people that don’t use CRM for their job, can easily make sense of the application and figure out where to go what to do. We were able to figure out the application primarily in a few hours and was the first CRM application that we felt we would enjoy using.
Base CRM has tons of email options. These have been thought out so that users can work in ways that are most flexible to them.
Goals can be set up and tracked in Base CRM.Â
By looking at all members who are part of the goal, a manager can get a feel of how they are progressing towards their goal.Â
One can get started with Base CRM quite inexpensively, but to access the voice and team-based functionality, an enterprise version is necessary, which makes Base CRM a moderately expensive application. It’s curious that Base CRM does not stand out more and is not better recognized in the CRM market.
MUFI Scores
All scores out of a possible 10.
MUFI Scores
- Ma. = Maintainability
- Us. = Usability
- Fu. = Functionality
- Im. = Implementability
| App | Ma. | Us. | Ft. | Im. | Cat. |
|---|---|---|---|---|---|
| Average Score for Big ERP | 5.1 | 4.8 | 5.2 | 5.4 | Big ERP |
| Average Score for CRM | 6.2 | 6.2 | 5.1 | 5.9 | CRM |
| Average Score for Small and Medium ERP | 8.3 | 8 | 6.7 | 8.5 | Small and Medium ERP |
| Average Score for Finance | 8.8 | 8.8 | 8 | 8.8 | Finance |
| Average Score for Demand Planning | 7.6 | 7.2 | 7 | 7.1 | Demand Planning |
| Average Score for Supply Planning | 6.7 | 6.9 | 7 | 6.8 | Supply Planning |
| Average Score for Production Planning | 6.8 | 6.9 | 7 | 6.9 | Production Planning |
| Average Score for BI Heavy | 5.5 | 5.3 | 6.9 | 5.3 | BI Heavy |
| Average Score for PLM | 7 | 7.2 | 6.8 | 7.3 | PLM |
| Average Score for BI Light | 7.7 | 8.7 | 9 | 8.3 | BI Light |
| Arena Solutions Arena PLM | 10 | 10 | 10 | 10 | PLM |
| AspenTech AspenOne | 4 | 8 | 10 | 7 | Production Planning |
| Birst | 8 | 8.5 | 10 | 8 | BI Light |
| ERPNext | 10 | 10 | 7.5 | 10 | Small and Medium ERP |
| Delfoi Planner | 8 | 6 | 6.5 | 7 | Production Planning |
| Demand Works Smoothie SP | 9 | 10 | 7 | 10 | Supply Planning |
| Hamilton Grant RM | 10 | 9 | 8.5 | 9 | PLM |
| IBM Cognos | 2.7 | 3 | 1.5 | 3 | BI Heavy |
| Infor Epiphany | 7 | 8 | 6 | 5 | CRM |
| Infor Lawson | 8 | 7 | 6 | 7 | Big ERP |
| Intuit QuickBooks Enterprise Solutions | 9 | 9 | 5 | 9 | Finance |
| JDA DM | 9 | 7.5 | 8 | 8 | Demand Planning |
| Microsoft Dynamics CRM | 2 | 3 | 2 | 2 | CRM |
| NetSuite CRM | 6 | 4 | 3 | 3 | CRM |
| Netsuite OneWorld | 7 | 7 | 8 | 8 | Big ERP |
| OpenERP | 7 | 8 | 8.5 | 8 | 7 |
| Oracle BI | 4 | 4 | 3 | 6 | BI Heavy |
| Oracle CRM On Demand | 4 | 5 | 3 | 5 | CRM |
| Oracle Demantra | 5 | 3 | 3.5 | 4.5 | Demand Planning |
| Oracle JD Edwards World | 4 | 1 | 3 | 6 | Big ERP |
| Oracle RightNow | 6 | 7 | 4 | 5 | CRM |
| PlanetTogether Galaxy APS | 10 | 10 | 10 | 10 | Production Planning |
| Preactor | 8 | 7 | 3 | 7 | Production Planning |
| QlikTech QlikView | 9 | 9 | 10 | 9 | BI Light |
| Rootstock | 9 | 8 | 9 | 9 | Small and Medium ERP |
| Sage X3 | 8 | 8 | 7 | 8 | Big ERP |
| Salesforce Enterprise | 8 | 8.5 | 9 | 7.5 | CRM |
| SAP APO DP | 3 | 4 | 3 | 2 | Demand Planning |
| SAP APO PP/DS | 2 | 2 | 4 | 3 | Production Planning |
| SAP APO SNP | 3 | 4 | 8 | 4 | Supply Planning |
| SAP BI/BW | 1.5 | 2 | 4 | 2 | BI Heavy |
| SAP Business Objects | 3 | 2.5 | 7 | 3 | BI Heavy |
| SAP CRM | 4 | 3 | 6 | 4 | CRM |
| SAP ECC | 3 | 3 | 6.5 | 3 | Big ERP |
| SAP PLM | 1 | 2.5 | 2 | 3 | PLM |
| SAP SmartOps | 4 | 4 | 7 | 5.5 | Supply Planning |
| SAS BI | 6.5 | 7 | 9 | 6 | BI Heavy |
| SAS Demand Driven Forecasting | 7 | 8 | 9 | 7 | Demand Planning |
| Tableau (BI) | 9 | 10 | 10 | 10 | BI Light |
| Tableau (Forecasting) | 10 | 8 | 5 | 9 | Demand Planning |
| Teradata | 8 | 6.3 | 9.7 | 6 | BI Heavy |
| ToolsGroup SO99 (Forecasting) | 7 | 8 | 9 | 7 | Demand Planning |
| ToolsGroup SO99 (Supply) | 5 | 6 | 10 | 7 | Supply Planning |
Vendor and Application Risk
Brightwork Research & Analysis Risk Defined:Â (See This Link for Our Categorization of Risk)
Base CRM is our highest rated overall CRM application, and the application also comes from what is by far the highest rated software vendor in the CRM space. This is refreshing for buyers because the CRM software vendors as a group are not well rated. Base CRM combined a good user interface with leading functionality as well as many labor-saving attributes. We predict user adoption will be high on Base CRM implementations.
Likelihood of Implementation Success
This accounts for both the application and vendor-specific risk. In our formula, the total implementation risk is application + vendor + buyer risk. The buyer specific risk could increase or decrease this overall likelihood and adjust the values that you see below.
Likelihood of Application Implementation Success and Failure
Search for the application in this table using the search bar in the upper right of the table.
| Application | Prob of Implementation Success | Prob of Implementation Failure |
|---|---|---|
| Actuate | 0.77 | 0.23 |
| SAP Smartops | 0.39 | 0.61 |
| NetSuite CRM | 0.46 | 0.54 |
| Sugar CRM | 0.62 | 0.48 |
| Base CRM | 0.91 | 0.09 |
| SAP CRM | 0.35 | 0.65 |
| Salesforce Enterprise | 0.72 | 0.28 |
| QlikTech QlikView | 0.82 | 0.18 |
| Tableau (BI) | 0.98 | 0.02 |
| SAP Crystal Reports | 0.46 | 0.54 |
| Brist | 0.83 | 0.17 |
| MicroStrategy | 0.7 | 0.3 |
| SAS BI | 0.76 | 0.24 |
| Oracle BI | 0.35 | 0.65 |
| IBM Cognos | 0.23 | 0.77 |
| Infor Epiphany | 0.58 | 0.42 |
| Microsoft Dynamics CRM | 0.26 | 0.74 |
| Oracle RightNow CRM | 0.41 | 0.59 |
| Oracle CRM On Demand | 0.36 | 0.64 |
| Teradata | 0.76 | 0.24 |
| SAP Business Objects | 0.32 | 0.68 |
| SAP BI/BW | 0.25 | 0.75 |
| SAP PLM | 0.29 | 0.71 |
| Hamilton Grant RM | 0.89 | 0.11 |
| Arena Solutions | 0.96 | 0.04 |
| Delfoi Planner | 0.7 | 0.3 |
| Preactor | 0.64 | 0.36 |
| PlanetTogether Galaxy APS | 0.96 | 0.04 |
| AspenTech AspenOne | 0.55 | 0.45 |
| SAP APO PP/DS | 0.27 | 0.73 |
| Demand Works Smoothie SP | 0.93 | 0.07 |
| ToolsGroup SO99 (Supply) | 0.82 | 0.18 |
| Demand Works Smoothie | 0.96 | 0.04 |
| Tableau (Forecasting) | 0.9 | 0.1 |
| SAS Demand Driven Forecasting | 0.82 | 0.18 |
| ToolsGroup SO99 (Forecasting) | 0.86 | 0.14 |
| JDA DM | 0.57 | 0.43 |
| Oracle Demantra | 0.33 | 0.67 |
| SAP APO DP | 0.28 | 0.72 |
| FinancialForce | 0.92 | 0.08 |
| Intacct | 0.98 | 0.02 |
| Intuit QB Enterprise | 0.8 | 0.2 |
| ERPNext | 0.9 | 0.1 |
| OpenERP | 0.78 | 0.22 |
| Rootstock | 0.91 | 0.09 |
| ProcessPro | 0.93 | 0.07 |
| Microsoft Dynamics AX | 0.4 | 0.6 |
| SAP Business One | 0.49 | 0.51 |
| Sage X3 | 0.62 | 0.38 |
| Infor Lawson | 0.58 | 0.42 |
| Epicor ERP | 0.4 | 0.6 |
| Oracle JD Edwards World | 0.31 | 0.69 |
| Oracle JD Edwards EnterpriseOne | 0.36 | 0.64 |
| SAP ERP ECC/R/3 | 0.32 | 0.68 |
| NetSuite OneWorld | 0.65 | 0.35 |
Risk Definition
See this link for more on our categorizations of risk. We also offer a Buyer Specific Risk Estimation as a service for those that want a comprehensive analysis.
Risk Management Approach
Because of the combined quality of the Base CRM application along with the vendor rating, we anticipate few implementation risks beyond the typical that are part of CRM projects. However, buyers that purchase Base CRM put themselves in a good position to mitigate these risks before the implementation begins.
Finished With Your Analysis?
To go back to the Software Selection Package page for the CRM software category. Or go to this link to see other analytical products for Base CRM.