Expanding Section: The Countries of the S/4HANA Case Studies

SAP gets most of its business from the US and Europe. Something which looked off was that the case study database does not match the traditional markets of SAP.

Sixty-one percent of the case studies are from neither the US (or Canada) or Europe. The consumer of the case studies is left to ask

“Why are such a high percentage of the S/4HANA case studies not from SAP’s traditional market?”

And our conclusion is that the traditional markets have not shown the expected interest. This indicates an issue with S/4HANA, because if S/4HANA were ready, the easiest customers to convert would be those already in the prime markets for SAP.