Which IT Media Information Sources are Controlled by SAP?

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Executive Summary

SAP tightly controls many more IT media information sources than is generally understood.
We cover which are controlled by SAP.

Introduction

The IT media space is dominated by entities that do not declare their funding. They do not have any disclosure statements because they never bring up the topic. Readers often think they are reading real articles when reading paid placements or advertising motivating articles or articles designed to help promote lead generation. TechTarget and ComputerWeekly, and G2Crowd all work for vendors to collect customer information.

Our References for This Article

If you want to see our references for this article and related Brightwork articles, see this link.

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Listing Some of the Popular IT Media Entities and Their Relationship to SAP

SAP Information Sources

Reviewing SAP information sources for complicity with SAP.

Company	Coverage that Reinforces SAP Marketing?	Financially Independent from SAP?
Forbes	Yes	No
G2Crowd	Yes	No
InfoWeek	Yes	No
TechTarget	Yes	No
Gartner	Yes	No
CIO	Yes	No
ASUG	Yes	No
Diginomica	Yes	No
Forrester	Yes	No
ComputerWeekly	Yes	No

Serving Readers or 100% Industry Funding Entities?

As can be seen, none of these popular IT media entities provide unbiased information on SAP.

The websites intend to hide the relationship to the actual funders. Readers think they are reading an article by the media entity that seems authoritative, but they are generally blind to the relationships behind the scenes.

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Conclusion

To see how these businesses work, review our article on IDG titled The Problem With IDG’s Media Conflict of Interests.