Executive Summary

  • We are occasionally asked by people we don’t know to publish articles on the Brightwork Research & Analysis website.
  • We explain our policy in this article.

Introduction

The question comes from a variety of sources, including from marketing or PR agencies that want to publish articles on the Brightwork site. We read the website of one PR agency that reached out to us as we covered in the article How PR Firms Act as Parasites on the Media System, and it appeared that the PR function was to get positive press for companies that hired them. The websites of PR firms are scary to read. They essentially propose that they can easily manipulate media entities to do their bidding. They never seem to realize how corrupt this arrangement is.

The Continual Degradation of the Media System

We have a highly degenerate media system when the money in the system flows to either Google advertising, or to PR firms that massage media entities rather than those doing the work of performing analysis.

Background on Brightwork Research & Analysis

Brightwork Research & Analysis is entirely independent, takes no advertising, and even has no relationships with software or hardware vendors, as we cover in the article Why Brightwork Research & Analysis Has No Relationships with Vendors. All of this is done in order to reduce the commercial influence of other entities. This allows us to perform our analysis without this commercial influence, which is entirely debilitating to research.

We analyze the IT media space, and we can proudly say that we are one of the only sources of information in the IT space that is entire without any financial entanglements.

Undermining Our Independence

Most entities that seek to publish an article at Brightwork Research & Analysis seek to promote something. One company reached out, that we think was some article broker, offered us $75 to publish an article on our website.

That is not why we created the most independent IT research entity so that we could publish articles that are barely related to the topics, brought to us by some media broker who is being paid to get articles placed into credible sources.

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Conclusion

When we publish articles, we are publishing the research conclusions, analysis, or opinions of Brightwork Research & Analysis. We do not want to be an outlet for outside authors, nor do we want to spend our time evaluating the agenda of each author. Because of this, we don’t allow any author to publish articles on our site.

But we can recommend either IDG (which publishes around 1/2 of the most popular IT websites) or Forbes. They will allow any author to publish anything for money.